Strategic marketing solutions for businesses navigating the complexities of growth and transformation.

Based in Indonesia with a global footprint, UFO helps businesses align their marketing operations to business objectives. 

Over the years, UFO has supported businesses
across borders and industries.

Challenges we help growing businesses solve

Your marketing is active, but increasingly fragmented

As more teams, partners and channels become involved, messaging, design and execution can start to drift. Left unresolved, this creates inconsistent customer experiences, duplicated work and weaker confidence in the brand.

UFO helped MIR Group create greater consistency across brands, channels and marketing materials.

You need to establish or strengthen your market presence

A new business, offer or growth stage often requires clearer decisions about where to show up, what to communicate and how channels work together. Without that direction, marketing activity can consume resources without building enough visibility, credibility or demand.

UFO helped House of Belasun establish its presence across search, booking platforms and social channels.

Your business has evolved, but your brand has not kept up

Growth, new capabilities or changing ambitions can make an existing brand no longer reflect the business it represents. If customers and partners cannot quickly understand your value or differentiation, opportunities become harder to win.

UFO helped Woodlam realign its positioning, identity and marketing around the business it was becoming.

You need specialist expertise for a specific challenge

A problem can emerge that sits outside your team's current expertise or capacity, but does not justify a permanent hire. Without the right diagnosis, businesses risk spending time and budget treating symptoms rather than the underlying issue.

UFO helped Aryaduta identify critical website issues and clarify what needed attention.

Our Capabilities

Strategy & Governance

  • Strategic Planning 

  • Market Research

  • Employee Interviews

  • Positioning

  • Value Propositions 

  • Go-to-Market

  • Management and Governance 

Brand & Communication

  • Brand Identity

  • Messaging

  • Copywriting

  • Content

  • Corporate communications

  • PR

Channels & Campaigns

  • Social media 

  • Websites

  • Email/newsletters

  • Events 

  • Digital Activation 

  • Advertising

  • Campaigns

Operations & Enablement

  • Workflows

  • Standards & guidelines

  • Templates

  • Measurement, Analysis and Reporting 

  • Team hiring and training

  • Process improvement

Ways to Work Together

No two organisations require the same level of support.
UFO structures engagements around the problem, internal capability and desired outcome.

Projects

For a defined challenge or outcome.

Examples:

  • Positioning,

  • Marketing strategy,

  • Brand development,

  • AI Implementation,

  • Campaigns,

  • Digital activation.

Ongoing Retainers

For businesses that need continuous strategic marketing leadership and execution.

Can include:

  • Fractional CMO/Team,

  • Integrated marketing/channel support,

  • Ongoing performance reports.

Specialist Add Ons

For teams that need additional expertise around an existing operation or project.

Examples:

  • Research,

  • Audits,

  • Production,

  • Copywriting,

  • Training or specialist channel support.

Senior-led.
Specialist-supported.

UFO is founded by Sam Hodgett, and supported by a cross-border team of specialists assembled around the requirements of each engagement.

Born in Jakarta and educated in the Netherlands, Sam’s career is shaped by more than a decade of experience across Europe and Asia, working across hospitality, start-ups, e-commerce, financial services and business operations.

Today, she advises growing businesses primarily on marketing strategies, brand transformation, AI implementation, and aligned execution, combining international standards with practical understanding of the local Asian markets.

QUOTES FROM OUR PAST CLIENTS

“Loved working with UFO. Excellent communication and very professional. Thanks.”
- Suzy Cross, UK

“I highly recommend UFO to anyone in need of a talented web developer who can bring creative ideas to life.“
Michael Fleming, UK

“Props to UFO for building an excellent website 2.0!”
Mark Francis, HK

Tell us about the business, brand or marketing challenge.

After a discovery call, we will check whether UFO is the right solution and which engagement model makes sense for your business.

We work with several partners and individuals across Asia and can recommend teams better suited should we not be the right fit. 

WhatsApp Our Team